Give Your Watch a Second Life
Integrated end-link rubber straps that make your watch feel brand new again
Real Collectors. Real Transformation.
★★★★★
Fantastic Quality: Instant Luxurious
It fits perfectly to the Seiko Panda instantly upgrading its looks to a level of those true luxury pieces at a fraction of the price. Quality wise, the soft rubber strap wears well and does not feel too tight or loose. I am tremendously thrilled with this purchase.
— Wee C.
★★★★★
Best Strap for Seiko SKX
Perfect, soft comfortable and worth every dollar. Perfect is the least you can say about it.
— Hazim A.
★★★★★
Game Changer
I have tried a lot and I mean A LOT of different straps and bracelets on my Samurai. This strap with the fitted end links is a game changer. High quality, very comfortable and beautiful looking. I can highly recommend this strap.
— Fabian M.
★★★★★
Best Aftermarket Rubber Strap
This is the best aftermarket rubber strap available. The stainless steel end links fit perfect and looks so much better than straps that have a flat end. I have this in blue and black now.
— Adam F.
You don’t need a new watch. Just a better strap.
Most rubber straps are generic.
They leave gaps. They feel cheap. And they ruin the look of a great watch.
Bracelets look good but they’re heavy, uncomfortable in heat, and not always ideal for daily wear.
The End Link Rubber Strap is engineered to give your watch a second life.
A seamless fit. All-day comfort. Premium performance.
No compromises. Just the upgrade your watch deserves.
Engineered for performance and comfort.
The End Link Rubber Straps are manufactured to the highest standard and quality offering unmatched comfort, durability, and performance.
Built to last. Backed for life.
We’ve got your back, and your strap. If it breaks, we’ll fix or replace it. For life.



